Tetra Pak Look Book
Food & Beverage Trends
Tetra Pak has a range of Marketing Services to help brands fast-track food and beverage product innovation.
The Look Book complements this offering by taking Tetra Pak Customers through the packaging design process in an intriguing and interactive way. It acts inspirational and contains the latest global trends, graphic recipes, in-store thinking and many other useful items.
We created an interactive presentation, which Tetra Pak was using in their Customer co-creation. These images are from the trend insights, where we created moodboards and recipe concepts/packaging design to represent each trend.
Client: Tetra Pak
Team: Kristina de Verdier, Pär Wolfner, Jonas Lundin
Functional food, colourful, fresh energy, vibrant colours
Happy & healthy superfood
Local, small-scale, hand-made, authentic recipes
Forest colours, botanic, earthy colours, imperfect perfect
Customised, premium, limited edition, fashion, appeal to senses
People, process, transparency, quality stamp, fair-trade
Origin & trust
Minimalistic, geometric shapes, clean label, simple recipes
Geometry & Minimalism