Saveggy®
Helping the world waste less
Saveggy® is a Swedish food tech company revolutionizing the way food is protected with a plant-based edible protection that keeps fruits and vegetables fresh longer. The first product is being tailored to protect cucumbers and eliminates the need for plastic packaging.
Saveggy combines cutting-edge technology with a passion for nature and environmental responsibility. By transforming the way vegetables and fruits are handled, Saveggy is on a mission to make a lasting difference for future generations. For a future in harmony with nature.
The assignment: Kristina de Verdier is since 2020 leading Saveggy’s brand & marketing and responsible for the company’s brand strategy, user experience, marketing and communications activities.
Client: Saveggy
Saveggy® plant based protection
Without protection vs. Saveggy® protected cucumber after 14 days
The first product is SaveCucumber® and eliminates the need for plastic packaging
The plant-based protection is made from rapeseed & oats
Modular and tailored to various fruits and vegetables
Good for people, the planet & business
We facilitated qualitative research to support the development