Holmen Iggesund

Beauty brands are facing a more complex consumer landscape than ever. The new generation of consumers is redefining what they consider to be luxury and premium. They expect brands to address sustainability and inclusivity in their offerings. To meet these demands, conscious brands must develop in several areas – not least, packaging.

Challenge: Holmen Iggesund approached KDV Design Studio with an intriguing challenge: how could we craft a visionary, long-term concept that not only showcases the exceptional qualities of Holmen Iggesund products but also sparks a wider dialogue about the beauty industry’s challenges and opportunities? The concept should push the boundaries of paperboard capabilities and serve as a catalyst for collaboration between Holmen Iggesund and their customers.

Solution: We designed Creator Kit Beauty, a conversation starter around some of today’s most important movements in the beauty industry. We crafted a trend report and translated the insights into creative paperboard solutions, all created with Invercote®. The kit offers a wide range of sizes, formats, colours and finishes, each detail serving a distinct purpose. Additionally, the kit includes a wooden holder for Customers to assemble their favouritematerial samples into a 3D moodboard. The Creator kit is a truly inspirational invitation to create together and was launched at LuxePack in Monaco in October 2023.

Client: Holmen Iggesund

Design team: Kristina de Verdier, Pär Wolfner, Calle Nordenskjöld