Trend Seminar

5 trends that are changing people's everyday lives worldwide and creating new realities for every company

Is your organisation interested in a fresh trend session? Perfect for seminars, workshops and internal meetings

The ever-changing market landscape is affecting every company, facing new realities such as digitalization and urgency of sustainability. In order to do a good job, we need to ground ourselves in the needs of the people we are creating for. I will take you on a journey through 5 trends that are shaping the future. These are trends that are changing people’s everyday lives worldwide and creating new realities for every company. I will present future-facing insights, crucial need-to-know principles and showcase global practical examples.


The aim of this lecture is to contribute to a better understanding of global trends and we deliver hypotheses that your company can act on to be relevant onwards. Each trend follows this structure: 1. Consumer needs & market context 2. Opportunities and principles 3.Global cases from different industries. 1 hour session which is wrapped up with a joint discussion. You will receive the digital presentation after the lecture.


The aim of this seminar is to contribute to a better understanding of global trends and how it can be applied in your company. The above lecture will be complemented with exercises where the group will have the opportunity to dive into each trend and apply the insights to your industry and specific issues. This is a 1/2 day seminar which can focus on topics such as brand positioning, product development, services and communication. The outcome of this seminar is an insight toolbox with conceptual directions that will help you outline your offer and be even more relevant for the future.


For more information, or to book this presentation for your own business or event, please contact me at

Design Team

Kristina de Verdier