Tetra Recart®

Concept design for Tetra Pak's sustainable food carton

Tetra Recart® is the sustainable carton packaging that offers a new solution to canned foods. KDV was asked to develop a graphic design concept for the entire package family, which can work across sizes and secondary packages. The design will be used as a global design to inspire all markets, with a warm & foodie feeling about the package. The design should breathe quality, ingredients, cooking and allow for many product associations.

Design Team

Kristina de Verdier, Pär Wolfner