Tetra Pak Artistry

Tetra Pak has launched a suite of new packaging material effects, known as Tetra Pak® Artistry, to help food and beverage producers revitalise the look and feel of their products. These effects are available without the need for the manufacturer to switch to a new packaging format or invest in new equipment. We have supported Tetra Pak in the creation of a design concept and package collection. In this project we had the honour to collaborate with KAN agency.

Tetra Pak Artistry will include:​
-Tetra Pak® Reflect: to incorporate holographic effects onto the package
-Tetra Pak® Metallized: to create a metallic effect
-Tetra Pak® Craft: to give the package the natural look of bare paperboard with wood fibres

More offerings are in the pipeline, including Tetra Pak® Sculpt, an embossed surface texture for an innovative consumer experience.


Pär Wolfner, Kristina de Verdier