Lecture about Sustainable Design at the Museum of Spirits in Stockholm. How do we create products that are beautiful, functional, relevant and at the same time care about our planet? When consumers’ fundamental needs are taken into consideration before the creative process begins, we create desire. If we integrate sustainability from the beginning of the design process, chances are bigger that we not only add more products to an already overloaded market, but creating long-term sustainability. Svensk Glasåtervinning arranged a seminar for people working with product development, design, marketing- & sustainability.