Re-design of the iconic BOB Squeezy bottle, which now comes with more berries and less sugar. BOB Squeezy is Sweden's most beloved jam. It’s boiled and packed in a factory in Tollarp in southern Sweden, and it has been done since the 1940s. The bottle is practical and easy to use, even for the small kids. The small spout invites to decorate the sandwich, create smileys on the pancake, and many consumers appreciate the re-closable solution. The new bottle was launched in February 2018.
Jonas Lundin, Kristina de Verdier